So, spring is here, and it’s the start of another exciting year of new beginnings. One of the most exciting new beginnings you can have is buying your dream home.
However, if you’re currently owning, you may also have to think about selling, which is easier said than done. The resale housing market in the Greater Toronto Area (GTA) is competitive, so you’ll need to make sure that your home stands out.
You or your real estate agent should know that writing a captivating property description is key to enticing buyers. Today, we’re going to explore several essential tips on how you can do just this!
Essential elements of a property description
Before you start writing your descriptions, you’ll want to make sure that you list all the features of your property, so you know what to include and, more importantly, don’t miss any key elements. Use this list as a checklist to ensure you have everything you need:
- Rent/price, deposits, fees
- Number of bedrooms/bathrooms
- Garden (patio/decking etc.)
- Square footage (with floor plan)
With these elements in mind, you can be sure that all the basics are covered, and it should decrease the amount of time-wasting questions you receive; time that can be spent selling or renting your home.
Now that the essentials are in place, it’s time to start really selling your property. This is when you list all the little extra details that make your property a home.
Mention the appliances that your property comes with, and talk about the amount of storage your property provides.
“If you’ve had any upgrades implemented into your property over the last few years, such as an extension, new windows, new electrics etc., these are all things that will make your property seem more attractive to a potential buyer,” shares Benjamin Riley, a writer for Paper Fellows.
Write an error-free description
Your home listing doesn’t have to suffer because you didn’t study English literature in university. If your copy is full of mistakes, it could scare off buyers.
Word Counter and Grammar Checker are two free online tools for tracking the word count of your description and the grammar. Cite It In and Via Writing are two free online tools for formatting your description perfectly, and State of Writing and My Writing Way are a couple blogs full of writing guides to help you improve your general writing skills.
Make sure you have a couple sets of eyes review your copy before releasing to the public. You should also make sure the spell check tool is on with whatever writing tool you happen to be using.
If you have a Gmail account, then Google Docs is a great platform to get your writing done because it autosaves every few minutes, so you don’t risk losing any precious work.
Paint a picture for the reader
If you look at a typical property description, it’s safe to say that the vast majority of them are plain boring. Most are just a series of bullet points; it just lists facts. Let’s take things one step further by painting a picture for the reader.
For example, you could write a little story, somewhere along the lines of;
“Imagine waking up in your four-poster, east-facing bed, opening your curtains to flood the room with natural light. Make your way downstairs to the granite island in the kitchen to pour yourself an energizing cup of coffee while overlooking your beautiful landscaped garden and patio area.”
Of course, this will vary on what features your property has, but creating a story like this is a great way to generate a ton of interest!