Just in time for TIFF 2017 (the Toronto International Film Festival), Greenland Group installed and unveiled a new 130’ mural at the King Blue Condos site in Toronto, steps from the TIFF Bell Lightbox.
Greenland Group commissioned Canadian artist, Zeesy Powers, after a competition was held in 2016. The mural is a tribute to “Toronto’s ever-changing skyline, exploring the relationship between the human and built form, and the cultural, aesthetic and human influences that have shaped King West and the city,” according to a recent release.
The piece is part of Powers’ “Condo Art” series. There are 4’ tall popcorn kernels, the Roy Thompson Hall organ, and many other Toronto landmarks and buildings. Every year, TIFF pulsates in the heart of the Entertainment District, and this new mural is providing the perfect backdrop to it all.
Powers’ art is community and human focused. She “explores and questions the impact of social and technological structures on individual experience” and is currently working on a Canada Council for the Arts research project which is investigating the impact digital systems have on society.
“In the epicentre of Toronto’s entertainment community, King Blue By Greenland aims to become a new landmark for this incredibly vibrant area,” says Greenland Group (Canada) President, Henry Cao. “With construction frontage on the district’s most dynamic street, we wanted to create a true work of art for the city, something memorable and remarkable, far beyond a typical billboard. We are incredibly proud to contribute this important artwork to the neighbourhood’s rich cultural heritage.”
This mural isn’t the only way Greenland Group is fostering Canadian culture; King Blue will feature Theatre Museum Canada, with 10,000 square feet dedicated to sharing and preserving our country’s rich theatre legacy.
King Blue will also feature 122 luxury hotel suites and 44- and 48-storey residential towers. When you walk by the site to check out the mural, you’ll also notice that the Westinghouse facade has been preserved, which is actually the highest heritage facade ever preserved in Canada.
The mural will remain on the construction hoarding until King Blue is completed in 2019.